Скачать или смотреть From big no to Bingo! The chips brand turns its ‘existential crisis’ into hit campaign

While sub-brands like Bingo! Tedhe Medhe and Bingo! Mad Angles established a strong youth and urban appeal, Bingo! Potato Chips struggled in the North and West regions. Now, the company admits the brand had been more of a “Big No”. Instead of hiding its under-performance, Bingo! turned the sentiment into the heart of its campaign. In the new ad, conceptualised by Ogilvy, the brand unapologetically calls itself out and invites consumers to witness the transformation, saying, “Yes, we were a Big No. But not anymore!”
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