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What Was The Rural Purge In 70s TV Dramas? Have you ever wondered how television programming changed during the 1970s and what led to the disappearance of many beloved rural-themed shows? In this video, we’ll explore the story behind the Rural Purge, a significant shift in American TV history. We’ll start by explaining what the Rural Purge was and why networks decided to cancel popular rural shows like The Beverly Hillbillies, Green Acres, Petticoat Junction, and Mayberry R. F. D. despite their strong ratings. We’ll discuss the motivations behind this change, including the desire to attract younger urban viewers and appeal to advertisers interested in city-based audiences.

We’ll also look at how this shift was driven by CBS executive Fred Silverman, who aimed to rebrand the network’s image from rural and family-friendly to more modern and city-centric. You’ll learn about the “programming bloodbath” that resulted in the cancellation of many long-running shows and the rise of urban-centered series like All in the Family, The Mary Tyler Moore Show, and M. A. S. H. These new programs reflected the social issues and lifestyles of the times, appealing to a different audience.

Despite the purge, a new rural-themed family drama called The Waltons emerged and became a major success, starting a trend of family-oriented shows that balanced nostalgia with contemporary themes. Join us as we uncover how this pivotal moment in television history marked the end of an era of rural escapism and how audience tastes evolved during the 1970s.

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About Us: Welcome to Im a Seventies Baby! Step back in time as we celebrate the vibrant pop culture of the 1970s. From classic rock bands and disco fever to the iconic TV shows and bell-bottom fashion, this channel brings you all the memorable moments of this colorful decade. Join us as we dive into the Watergate scandal, the original release of Star Wars, muscle cars, Saturday Night Fever, and the rise of punk rock and the hippie counterculture. We’ll also cover technological advancements like early personal computers and the roller disco craze, alongside famous protests and milestones in space exploration.