Скачать или смотреть How Do CEOs Effectively Lead the Rebranding Journey? - Fastlane Founders Clips

In this video, Founder and Principal of Rebranding Experts, Jim Heininger explains why CEOs must be the driving force behind rebranding initiatives, from initial problem identification through implementation. He emphasizes the importance of executive leadership in making key decisions, embodying the new brand values, and communicating the transformation's value to both employees and customers. Watch the full episode to discover how successful rebranding requires strategic planning, from choosing between refresh, reposition, or complete rebrand to executing seamless digital transitions.

What you'll learn:
00:00 Jim Heininger and Jason Barnard
00:07 What Key Responsibilities Must CEOs Own During the Rebranding Process?
00:45 What Key Decisions Must CEOs Champion During Strategic Brand Transformation?
01:07 Why Must CEOs Personally Embody the New Brand Vision?
01:40 Why Does Late-Stage CEO Approval Doom Rebranding Efforts?

“This clip is taken from Fastlane Founders and Legacy with Jason Barnard.”
   • Jim Heininger with Jason Barnard on Fastla...  

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