Being a Privateer in the Warner Brothers Era, Red Bull Hardline, the End of Nukeproof and More

Alright, today we’re joined by 'Mr. Gas to Flat' himself, Adam Brayton. Adam’s faced some serious challenges over the past couple of years, from changes in World Cup entry requirements to the unexpected shutdown of his bike sponsor, Nukeproof, right before the 2024 season. Despite these setbacks, Adam has kept pushing forward, racing whenever and wherever he can, and seizing every opportunity. In this episode, we dive into how he’s navigated these obstacles, his experiences at Red Bull Hardline Maydena and Wales, and his thoughts on the massive new canyon gap. We also discuss the evolving landscape of World Cup downhill racing, the role of personality in today’s social media-driven world, and much more.

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00:00 The Challenges of Being a Privateer
03:31 The Hardline Tasmania Event
09:17 The Importance of Vlogs and Merchandise Sales
14:03 The Impact of Changes to the Points System
21:02 Reflecting on Fort William
28:30 The Growth and Changes in Downhill Mountain Biking
35:47 Adventures on the Road and at Hardline Wales
37:38 The Controversy Surrounding the Canyon Gap
41:20 The Importance of Building Through a Weekend of Racing
46:11 The Future of his Racing Career
52:31 The State of Downhill Racing in the UK
55:52 The Role of Testing and Technology in Mountain Biking

Photo - Nathan Huges / Red Bull Content Pool

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