Скачать или смотреть Reimagining Research Translation: UD’s Salesforce-Powered Innovation Ecosystem

The University of Delaware is strengthening research translation and cross-campus collaboration by implementing a unified Salesforce CRM system, supported by an NSF ARTIISAN award. Multiple units—including tech transfer, industry engagement, government relations, and development—participated in designing a Minimum Viable Product to consolidate previously disconnected systems, improve visibility, and streamline partnership management.

Using Salesforce Sales Cloud with minimal customization, the team created institution-wide project and account records, stage-gate tracking, dashboards, and integrated communications. A collaborative rollout included trainings, office hours, and user engagement incentives. Early results show improved coordination, operational efficiency, and clearer support for faculty innovators, with anticipated long-term gains in research translation, partnerships, and commercialization outcomes.