Скачать или смотреть The CMO’s Guide to Growth in the Search-First Age

As more people shop online, and as more revenue is generated through digital channels, Marketers are upping their investment in paid search and social. But it’s becoming more expensive and less efficient to acquire customers through these channels. And for many Marketers, this spend risks overwhelming their marketing budget. In other words, it’s an unsustainable strategy.

So how can Marketers rethink their approach to drive down customer acquisition costs? Is ramping up paid search and social really the best option? And could investing in SEO be the answer?

Join Scott Brinker, Chief MarTech and VP Platform Ecosystem at Hubspot and DeepCrawl’s Simon Campbell on Thursday 13th May at 4pm GMT/11am EST as they explore why search should be an integral part of business operations, how search technology is adapting, and how automation will enable Marketers to focus, experiment and succeed with their investment in SEO.