Скачать или смотреть Nurturing Creative and Authentic Brands with Justin Keller | Fashion Brands

Step into the world of Nurturing Authentic Brands, where Aimee Montgomery, entrepreneur and digital marketing agency owner, engages in a compelling conversation with Justin Keller, the founder of 2448 Agency. This episode is a goldmine for small brand entrepreneurs and creatives seeking guidance from Justin's seasoned experience in the fashion industry.

Embark on a journey as Justin shares his evolution from running a successful business to weathering the challenges of lockdowns and starting anew in LA. Uncover Justin's distinctive coaching approach tailored for small brand entrepreneurs in the creative arts, providing insights into brand building, pricing strategies, and audience structuring.

Episode Highlights:

Crafting Your Unique Identity: Delve into Justin's philosophy on building brands that authentically reflect the essence of the creative entrepreneur.

Navigating New Markets: Gain valuable tips for small brands entering the U.S. market and seeking to establish a foothold in specific stores.

Embracing Entrepreneurial Authenticity: Learn how to embrace your true self and infuse authenticity into your brand, creating a powerful connection with your audience.

Tapping into Creative Expressions: Explore Justin's techniques for helping entrepreneurs tap into their unique expressions, fostering creativity and setting their brands apart.

Balancing Act: Uncover the secrets to achieving balance as a business owner, including practical tips for avoiding burnout and fostering a healthier work-life equilibrium.

The Purple Cow Philosophy: Learn how to stand out and be a "purple cow" in a crowded market by embracing authenticity.

Building Your Brand's Ethos: Explore the importance of infusing personal values into your brand to create a deeper connection with your audience.

The Art of Non-Doing: Understand the significance of taking breaks and engaging in non-doing to enhance creativity and overall well-being.

Navigating Criticism: Gain insights on handling criticism as an entrepreneur and using it as a tool for growth.

The Wisdom of Slowing Down: Uncover the wisdom of slowing down and avoiding the rush to scale, appreciating the significance of plateaus in business growth.