Скачать или смотреть Recurring Revenue

This Friday, let's talk about recurring #revenue - both monthly (MRR) and annual (ARR). These metrics are the heartbeat of subscription businesses, it's the predictable, repeatable revenue that comes in every month and every year.

Here’s an example: If you have 100 customers each paying $100 per month, your MRR is $10,000, and your ARR is $120,000. Got 20 new enterprise customers paying $1,000 monthly? Now you're at $30,000 MRR and $360,000 ARR. That's the kind of growth we love to see!

Tracking MRR helps you manage the business month to month, while ARR helps you think about the bigger picture and long-term growth. MRR is the foundation for #growth and should be predictable and stable. A zigzagging MRR trend line might mean the business model isn't quite figured out yet.

What to look for as investors:
📈Consistent growth month over month
💰New revenue vs churned revenue for SaaS
✅Expansion revenue from existing customers
🤔True recurring revenue vs one-time fees

In an #EarlyStage SaaS business, the MRR should grow 10 to 20% each month. And for the annual revenue, we use the T2D3 framework in SAAS, meaning triple revenue for two years, then double for three years.

In the next video, we will talk about who's actually using your product - time for DAU and MAU!

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