Скачать или смотреть Make It Happen Mondays: Episode 23 - Personal Branding with Koka Sexton

In this episode of Make It Happen Mondays, Koka Sexton of Hootsuite joins me to talk about personal and professional branding.

In this Episode
Koka's story and career at Inside View, LinkedIn and why he joined Hootsuite
Listening for triggers on social media
Creating buckets for your friends on Facebook
What do you want people to think when they hear your name?
How Facebook is becoming more business oriented and how LinkedIn is becoming more personal
How personal brands are being trusted more than corporate brands
How everyone has a brand already
Importance of listening for any mentions of your name
Creating a daily routine of social media
How visibility is the best opportunity for career growth
Why engagement is more powerful than followers



Questions in this episode
Where is the line on personal and professional branding?
Is posting political or religious content appropriate?
How do you own your social channels and set aside the time to do so?
What is the value of your own personal network?
What are your thoughts on using LinkedIn to be personal and Facebook to be professional?
What is your approach to growing followers?
What do you do if you have two jobs that are completely separate?
How can I use social media to build more context in my outreach?
How to help veterans

"Sales is the best profession in the world when done right, but the worst when done wrong. Let's do it right."

John Barrows is the founder of J.Barrows Sales Training. His clients include Salesforce, LinkedIn, Tableau, Okta. He has been featured in Forbes and Entrepreneur and trained tens of thousands of sales reps around the world.

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Resources
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