The Importance of Personalization

Personalization is a key part of the customer experience. With intelligent use of data you can create relevant and unique experiences that hold the attention of your customer for longer. We are now moving towards an era of experiential ecommerce where your customers experiences need to be both personalized and contextually relevant to have any lasting effect. There needs to be the ability to browse and learn, gain a personalized shopping experience, and find informative, inspirational and entertaining content.

You’ll hear from one of the leading technology organisations in the personalization space and learn just how much impact a strong personalization strategy can have on your business. You will also gain some insight into the ever-changing world of experiential ecommerce.

With Jonny Dixon and Jan Soerensen.

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