Скачать или смотреть Story Behind Your Cup of Coffee at World’s Largest Coffeehouse Chain - Brady Brewer | Endgame

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A cup of coffee can tell you more about the world than you think. It can tell you about the soil of North Sumatra, the history of a Seattle coffeehouse, the dreams of a farmer’s daughter.

In this episode, Brady Brewer, ceo, Starbucks International, takes us inside the global coffee company and shares about the importance of local relationships and cultural roots. Gita and Brady discuss about misinformation, the importance on managing climate challenges and nurturing climate resistant coffee trees and the power of coffee - how coffeehouses can bring people together and once again become the beating heart of society.

Coffee connects. Coffee is our culture. Coffee starts conversations.

#Endgame #GitaWirjawan #BradyBrewer

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About the Guest:
Brady Brewer is the CEO International of Starbucks. Since joining the company in 2001, he has held regional and global leadership roles in marketing, digital innovation, and operations based in the U.S. and Asia Pacific. As a certified Starbucks Coffee Master, he’s travelled to coffee farms in Costa Rica and Sumatra—an experience that deepened his passion for coffee and his commitment to building a sustainable future for coffee farming communities.

About the Host:
Gita is an Indonesian entrepreneur and educator. He is the founding partner of Ikhlas Capital and the chairman of Ancora Group. Currently, he is teaching at Stanford as a visiting scholar with Stanford's Precourt Institute for Energy.

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Jump to:
00:00 - Intro
02:30 - Brady Brewer’s background
05:06 - Starbucks’s coffee culture
07:35 - Company culture in Starbucks
14:14 - Global brand, local impact
18:45 - What makes North Sumatra’s coffee different
22:34 - Scaling up coffee productivity
26:06 - Brady’s journey in Sumatra
32:04 - Employee growth & empowerment
43:00 - The art of coffee
45:42 - What’s a climate-resistant coffee tree?
49:34 - Reviving coffeehouses as a public sphere
55:17 - Boycott and disinformation
58:11 - How Starbucks could promote a reading culture