Скачать или смотреть Seeking meaningful change: What drives healthier food consumption patterns

High-Value Nutrition (HVN) National Science Challenge’s Consumer Insights Programme, Plant & Food Research’s Stakeholder and Consumer Research team have undertaken intensive research with participants across several HVN clinical studies, including He Rourou Whai Painga (HRWP).

HRWP is a 12-month study assessing an Aotearoa New Zealand diet to enhance the metabolic health of 200 participants and their whanaū. The study brings together cutting-edge New Zealand science and more than 40 F&B partners.

The team share:

• How in-depth research amongst clinical trial participants can deepen our understanding of the challenges, dilemmas, conflicts, and achievements faced when making lasting changes.
• The way participants engaged with foods our industry partners contributed to HRWP and other HVN trials.
• How a social science research approach helps guide the journey towards greater understanding of the way consumers may be challenged, encouraged and inspired, and what this means for your company/brands.