Скачать или смотреть Anatomy of an Advisory Board: From Pre-Read Deck to Final Report| MedComms Strategy

Have you ever left an advisory board meeting with a folder full of notes but no clear strategic direction? In the world of MedComms and pharmaceuticals, ad boards are a critical tool, but they often fail to deliver actionable insights. The difference between a missed opportunity and a game-changing strategy session is all in the planning.
In this in-depth module, MedComms expert Dr. Alpa Agrawal dissects the entire anatomy of a successful advisory board. You'll learn the powerful "Why, What, How" framework—a simple yet transformative approach to ensure your ad board moves beyond discussion and produces tangible, valuable deliverables for your brand.
Whether you're in medical affairs, marketing, or a medical communications agency, this is your complete guide to planning and executing advisory boards that truly shape strategy.
✅ WHAT YOU WILL LEARN IN THIS VIDEO:
🔹 The "Why, What, How" Framework: Master the blueprint for every successful advisory board.
🔹 The Strategic Imperative (THE WHY): Learn to define the critical business problem your ad board must solve, with examples from pre-launch, launch, and mature brands.
🔹 Actionable Objectives (THE WHAT): Discover how to turn vague topics into specific, measurable deliverables that your advisors can produce.
🔹 The Discussion Plan (THE HOW): Learn the art of crafting open-ended, non-leading questions that drive the conversation toward your objectives.
🔹 Expert Panel Composition: Get insights on assembling the right mix of advisors, including the "Pragmatic Clinician," the "Rising Star," and the essential "Skeptc."
🔹 The Final Report: Understand how to synthesize raw notes into a powerful executive summary and a final report that drives strategic recommendations.
TIMESTAMPS:
00:00 - Introduction to Advisory Boards
00:15 - What is an Advisory Board? (More Than Just a Meeting)
02:02 - Why Ad Boards Fail (The Missed Opportunity)
02:51 - The "Why, What, How" Framework Explained
07:09 - THE WHY: Defining Your Strategic Business Problem
08:35 - How Your "Why" Changes Across the Brand Lifecycle
11:57 - THE WHAT: Turning Vague Topics into Actionable Objectives
16:10 - THE HOW: Crafting Discussion Questions to Get Your Deliverables
20:10 - Assembling Your Expert Panel (The "Who")
21:32 - Setting the Stage: The Pre-Read Deck & Facilitator's Role
22:48 - The Structure of a Pre-Read Deck (The Gold Standard)
25:38 - The Final Report: Answering Your Original "Why"
28:12 - The Cheat Sheet: A Summary of the Why-What-How Framework
28:28 - The Impact of a Great Advisory Board
29:31 - Conclusion & Final Thoughts
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