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Today, we’re bringing you just a fraction of an exclusive session from our Blueprint Community, where we dive into the powerful impact of content on real results in digital marketing.

In this session, we cover the essentials: how to master SEO for visibility, target keywords that drive high-quality leads, and leverage AI for efficient, top-notch content creation.

This preview is just a taste of the in-depth training and resources our members gain access to each month—resources designed to give agency owners the edge they need to stand out, scale faster, and achieve sustainable growth.

Curious about the Blueprint Community? This is where agency owners gain real-time strategies, monthly live sessions, and a treasure trove of materials to elevate their marketing game and grow with confidence, fund more here: https://theblueprint.training/

KEY NOTES:

00:52 - Defining Content in SEO

01:38 - Challenges in Content Strategy
02:34 - Client-Focused Content Creation
03:18 - Different Content for Different Platforms
04:11 - Advancements in AI for Content Creation
05:51 - Specialization for Efficient Content Production
07:35 - Content's Role in Ranking and Client Relationships
08:23 - Full Funnel Approach to Content
10:07 - Awareness Stage Content Strategy
13:32 - Mid Funnel Content Focus
15:05 - Understanding Content Prioritization
15:55 - Content Model and Client Intent
17:28 - Importance of Keyword Research
18:21 - Roles in the Content Process
19:08 - Tools for Content Creation
19:49 - AI in Content Writing
20:36 - Content Sprint Process Overview
21:24 - Website Quality Audit
22:53 - Identifying Content Gaps
26:41 - Competitive Keyword Gap Analysis
27:24 - Organizing Content in Workbooks
28:57 - Client Approval Process
29:43 - Keyword Research Overview
30:25 - Content Brief Creation
31:08 - Writing Process
31:59 - SEO Optimization
31:59 - Project Management Tools
31:59 - Future Sessions Overview