Kazi Abidur: How I Built A $15M/Year Fragrance Business

In this video, we met up with entrepreneur Kazi Abidur Rahman, who built a fragrance business with his 4 brothers generating £15M a year, which started with just £600. He shows us how he started at a market stall, and scaled to 34 stores across Europe, navigating the business world as a muslim, how his business operates through warehouse and distribution, and his plans to expand Sunnamusk globally.


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0:00 - Intro
1:12 - Breakdown of the business
1:35 - How he launched the business
2:01 - How much the company is valued
2:20 - Benefits of starting a business with family
3:18 - Why he didn’t take out a bank loan to start
3:56 - Cost to launch a store in a shopping centre
4:42 - Expanding the business to Europe
5:12 - Warehouse Operations
6:46 - Product & Distribution
8:42 - Revenue & Profit Numbers
11:14 - How to pick store locations
12:24 - Customer experience in stores
12:47 - Marketing & Branding
14:00 - Biggest challenges and mistakes as an entrepreneur
14:55 - Running a business while muslim
15:30 - Franchise Model
15:51 - Future plans for the business
16:30 - Advice for new entrepreneurs

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