DIESEL DENIM DOCUMENTARY | EPISODE 2: LIFETIME JEANS

Welcome to Diesel: Behind the Denim, a mini docuseries dedicated to demystifying denim production and highlighting Diesel’s commitment to offer more style with less impact.

In Episode 2 Lifetime Jeans, our fearless host Lea Ogunlami continues her journey into the heart of Diesel denim to discover what makes a Diesel lover and how jeans can last more than a lifetime.

Outside the store, Lea finds a customer wearing Diesel Library, which Lea also happens to be wearing. Diesel Library consists of essential denim pieces, all of which are crafted from lower-impact materials, such as organic or recycled cotton and washes that minimize water and chemical usage, as well as carefully chosen lower-impact trims. Diesel Library is a timeless collection designed to be worn season after season.

Inside the store, Lea ambushes a Diesel client returning a pair of Diesel jeans he bought 10 years ago that no longer fit.

He can do that?

As a matter of fact, yes, according to a helpful Diesel denim expert who explains Diesel’s Second Hand buyback program. All Diesel stores in Italy take back pre-worn Diesel denim, then repair it and resell it on Diesel.com in Europe. Lea hand-delivers the jeans to their new owner ending the episode convinced that Second Hand is as good as new.

Stay tuned for Episode 3. Lea goes to the laundry!

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