Скачать или смотреть The Untold History of the Amul Girll | The Branding Story You Didn’t Know 🧈

Did you know India’s most iconic mascot — the Amul Girl was inspired by another brand? 😮🧈
Yep. Her story actually begins with Polson Butter.

Back in the early 1900s, Polson ruled Indian kitchens.
Their ads featured a blonde girl in a blue-and-white dress — classy, elite, and clearly aimed at the upper class.

Then came the 1960s.
Amul entered the market and instead of copying blindly, they Indianised the idea.

Advertising legend Sylvester daCunha reimagined the mascot into the Amul Girl we know today: blue hair, red polka-dot dress, big expressive eyes, and loads of wit.

Polson felt distant.
Amul felt like one of us.

That’s the real takeaway.
When the product is a commodity, branding does the heavy lifting.
Polson faded in the 70s.
Amul stayed, scaled, and became iconic — The Taste of India ✨🇮🇳

Learn from the past. Build better brands today.

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