Скачать или смотреть – Free products vs paid partnerships (Hannah’s boundaries)

Welcome back to The Bridge Views. I’m your host Ashley Kougher, and today we’re diving DEEP with the one and only Hannah Sterling, Atlanta’s luxury lifestyle creator, agency owner, and the woman behind Refluence.
In this episode, Hannah gets candid about:
Why she booked a one-way ticket out of America
Burning out from constant travel, events, and brand deals
Reinventing her identity from streetwear girl → luxury lifestyle creator
What creators get WRONG about brand deals, negotiating, and UGC pricing
Being a Black woman in luxury spaces
Why she stopped chasing trends and brands started chasing HER
How she protects her peace, her business, and her boundaries in Atlanta’s creator scene
What’s NEXT for Hannah (new era unlocked)
If you’re an aspiring content creator, influencer, or entrepreneur this episode will change the way you think about creativity, lifestyle, and the REAL behind the scenes of the industry.

Follow Hannah Sterling:
Instagram:   / thehannahsterling  
TikTok:   / thehannahsterling  
Agency – Refluence Creatives:   / therefluencecreatives  
Hannah’s Link Hub: https://bio.site/itshannahsterling

Follow The Bridge ATL:
Instagram:   / thebridgeatl  
TikTok:   / thebridgeatl  


Follow Ashley:
Instagram:   / ashleykougher  
TikTok:   / ashleykougher  
Media Kit: https://ashleykougher.my.canva.site/

TIMESTAMPS (37:55 Runtime)
00:00 – Welcome to The Bridge Views
00:18 – Introducing today’s guest: Hannah Sterling
00:55 – Why Hannah booked a one-way ticket to Colombia
01:40 – Burnout, stress & finally breathing again abroad
02:20 – Was it work, life, or everything at once?
03:15 – Figuring out what to say “no” to as a creator
04:05 – What Hannah actually does: creator + agency owner
05:00 – Traveling nonstop for brand deals and events
05:52 – How she started content creation (from cameras → partnerships)
07:10 – Parents’ support and early entrepreneurship
08:20 – Representing herself vs having an agent
09:20 – The truth about brand rates, lowball offers & pay disparities
11:30 – Advocating for Black creators & using data in negotiations
12:55 – Free products vs paid partnerships (Hannah’s boundaries)
13:50 – Influencer vs UGC: how she identifies
15:00 – Evolution of her aesthetic (streetwear → luxe lifestyle)
16:40 – Why she no longer chases trends
17:25 – Staying aware of news & cultural timing
18:20 – Being a Black woman in luxury spaces
20:05 – Fitting in, identity, and Atlanta creator culture
22:00 – Competition, cattiness & creator “coworker” dynamics
23:20 – Protecting her peace online (Threads clapbacks!)
24:45 – Creative habits + avoiding burnout
26:05 – Friends, family & understanding content creation
27:10 – Boundary-setting with personal relationships
28:05 – Working with small luxury brands
29:20 – Restaurants, hotels & lifestyle collabs
30:35 – Business owner + creator: merging both identities
31:40 – Does she have “beef” in the creator space?
32:25 – How she navigates weird energy & competition
33:30 – Any favorite habits that keep her productive?
34:20 – Tips for new creators & agency owners
35:45 – Hannah’s “why” and the purpose behind her content
36:40 – Where her community is + plans moving forward
37:10 – Rapid fire questions
37:40 – Closing thanks + where to find Hannah
END — 37:55