Tata Altroz Racer: Fastest Indian Hatchback | Video Brochure

Designed to devour, the Tata ALTROZ Racer brings the thrill of the tracks to the usual Indian roads.

Project Brief:
Altroz Racer Edition - Video Brochure and Teaser.
We have showcased Altroz Racer's sporty features and adventurous spirit.

Work:
We updated the car's CAD with a new orange body color, revised stripe design, and ventilated front seats. The video will highlight the car's sporty imagery and driver-focused narrative, emphasizing the "Racer and not Racing" DNA. The video features high-intensity music and realistic, dynamic shots to capture the thrill and performance of the car.

Goal:
Captivate viewers with the car's exhilarating performance and the thrill of driving it.

Challenges Achieved:
Perfect lighting to highlight the car's new orange color.
Sound quality aligning with the high-intensity, dynamic theme.
A realistic environment that complements the car's sporty imagery.
Emphasized the "Racer" DNA without veering into "Racing" narrative.