{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

In this week's In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don't add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn't match your marketing automation, when accounting asks you why your forecasts were wrong - what do you do? Listen to some solutions and how to approach the problem - and what you can't fix.

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