009: From Idea to Shelf: Mastering Custom Product Development

Navigating the complex world of custom product development, Simon de Raadt and Dayu Yang unravel how to create a completely new product, starting with initial ideation and going all the way to market launch. They share their vast development experiences, including insights on balancing cost with quality, while making sure the final product meets consumer demand. Dive into real-world examples, like Codi, the smart storytelling robot, and discover how dropshipping expertise (the business model that involves holding little to no inventory) can offer a competitive edge. Learn about the essential steps, from consumer feedback to quality control, and learn how to use a handy sourcing checklist to streamline your process. This episode is packed with actionable advice for creating standout, scalable products.

Download the Sourcing Checklist mentioned in the video by clicking here: https://bit.ly/3WoPhBg

You can find show notes and more information by clicking here: https://bit.ly/3LChmQS

0:00 Developing Custom Products: From Idea to Market Success
5:41 Challenges and Costs of Developing Custom Products
12:02 Validating Market Demand Before Product Development
16:54 Navigating Cost and Quality in Product Development
25:17 Adapting Marketing Strategies for Miffy in the Chinese Market
27:23 Pricing Strategies and Margins in Skincare and Commoditized Products
30:19 Efficient Sourcing and Continuous Product Improvement Strategies

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