The 10 Best Business Books To Read In 2024

This list covers ten of the very best business books. I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world. So for this list I've done something different. I've focused on books that cover foundational business concepts.

Each of the books in this list tackles important issues that come up over and over again in business. So if you're a founder, CEO, investor, or anyone else interested in understanding and resolving common business challenges - this is the reading list for you.

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Here are the 10 best business books covered in the list.

1. THE LEAN STARTUP by Eric Ries
Book Summary ➜    • TOP 3 TIPS from THE LEAN STARTUP by E...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1524762407/
Buy It On Apple Books ➜ https://books.apple.com/book/id422540072

2. HACKING GROWTH by Sean Ellis & Morgan Brown
Book Summary ➜    • How To Accelerate Business Growth Wit...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0753545373/
Buy It On Apple Books ➜ https://books.apple.com/book/id113743...

3. THE INNOVATOR'S DILEMMA by Clayton Christensen
Book Summary ➜    • TOP 3 TIPS from THE INNOVATOR'S DILEM...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1633691780/
Buy It On Apple Books ➜ https://books.apple.com/book/id102472...

4. START WITH WHY by Simon Sinek
Book Summary ➜    • Attract Loyal Customers with START WI...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1591846447/
Buy It On Apple Books ➜ https://books.apple.com/book/id357917413

5. CROSSING THE CHASM by Geoffrey A. Moore
Book Summary ➜    • Sell Disruptive Products with CROSSIN...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0062292986/
Buy It On Apple Books ➜ https://books.apple.com/book/id363687884

6. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries & Jack Trout
Book Summary ➜    • Make Your Brand Stand Out With THE 22...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0887306667/
Buy It On Apple Books ➜ https://books.apple.com/book/id360610255

7. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book Summary ➜    • How To Differentiate Your Business Wi...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/B00BW8JYZG/
Buy It On Apple Books ➜ https://books.apple.com/book/id945769529

8. THE LANGUAGE OF TRUST by Michael Maslansky
Book Summary ➜    • Build Trust By Effectively Communicat...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/073520456X/
Buy It On Apple Books ➜ https://books.apple.com/book/id368051848

9. FRICTION by Roger Dooley
Book Summary ➜    • How To Attract And Keep Happier Custo...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1260135691/
Buy It On Apple Books ➜ https://books.apple.com/book/id143764...

10. MEASURE WHAT MATTERS by John Doerr
Book Summary ➜    • How To Set More Effective Goals With ...  
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/024134848X/
Buy It On Apple Books ➜ https://books.apple.com/book/id132661...

THE 10 BEST DIGITAL MARKETING BOOKS
📚    • The Top 10 Best Digital Marketing Boo...  

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚    • The Top 10 Best Product Management Bo...  

THE 10 BEST STARTUP BOOKS
📚    • The Top 10 Best Startup Books For Fou...  

THE 10 BEST LEADERSHIP BOOKS
📚    • The Top 10 Best Leadership Books To R...  

WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS?
➡️    • The Best Marketing Strategy For A New...  

33 PROVEN MARKETING CHANNELS
➡️    • GET MORE CUSTOMERS With 33 Proven Mar...  

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CHAPTER MARKERS:
00:00 - Top 10 Best Business Books
01:08 - Book #1 - THE LEAN STARTUP by Eric Ries
02:02 - Book #2 - HACKING GROWTH by Sean Ellis & Morgan Brown
03:06 - Book #3 - THE INNOVATOR'S DILEMMA by Clayton Christensen
04:09 - Book #4 - START WITH WHY by Simon Sinek
05:33 - Book #5 - CROSSING THE CHASM by Geoffrey A. Moore
07:47 - Book #6 - THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
09:30 - Book #7 - BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
10:53 - Book #8 - THE LANGUAGE OF TRUST by Michael Maslansky
12:22 - Book #9 - FRICTION by Roger Dooley
13:57 - Book #10 - MEASURE WHAT MATTERS by Clayton Christensen
15:14 - Conclusion and Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke