Used Cars से 27,000 Crore का Business कैसे बनाया? | The AssetYogi Show #15

Vikram Chopra took CARS24 from a fast selling car service to a massive Rs 27,000 crore value. He shifted from analyzing investments and consulting businesses to completely changing how we buy and sell cars.

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How did used cars turn Cars24 into a company worth Rs 27,000 crore? What drove Vikram Chopra to shift from his roles in investment analysis and business consulting to establish CARS24? This episode unfolds Vikram Chopra's journey from his time at two major corporations and selling his initial startup to building a thriving business valued at Rs 27,000 crore.

In this video, we’ll talk about Vikram Chopra’s:
• Story behind quitting a job and starting a business.
• Why Cars 24?
• Selling his First Startup
• First Funding in his business
• Business Strategies & Marketing Campaigns
• Cars24 Business Model
• Expanding Business Globally
• Challenges Faced
• Highs & Lows in Businesses
• Business Revenue & Profit Growth
• Personal Finance
• Future Goals

0:39 - Introduction
1:11 - Starting his 1st Startup
1:37 - Selling his 1st startup
3:14 - Starting Cars24
4:58 - Testing the Cars24 concept
6:39 - Scaling up Cars24 and Funding
8:09 - Revenue and Growth of Cars24
10:47 - Opening Physical Stores
12:54 - Competition and USP in the market
14:10 - Customer Acquisition Costs and Marketing Strategies
15:57 - Retaining Top Talent
16:44 - ESOP policy
17:50 - Personal Finance and Investment Strategies
20:19 - Angels Investing
21:42 - Advice for young entrepreneurs
22:13 - Final Thoughts

About the Guest
Vikram Chopra, co-founder and CEO of CARS24, has a diverse background that includes co-founding FabFurnish and working as an Investment Analyst at Sequoia Capital and a Business Analyst at McKinsey & Company. Launched in 2015 by Vikram Chopra along with Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal, CARS24 serves as a marketplace for buying and selling used cars.
The company ventured into international markets in 2021, providing a comprehensive service that includes transaction facilitation, necessary paperwork for car transfer, and an online auction platform for businesses.
Why did Vikram Chopra sell his first startup?
What inspired the venture of CARS24?
How did experiences at Sequoia and McKinsey influence Chopra's CARS24 vision?
Co-founders' unique contributions?
CARS24's online auctions impact?
CARS24's profit margins?
CARS24's revenue and losses
Biggest Competitors of Cars 24
Advice for Young Entrepreneur


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