Скачать или смотреть What is Qualitative Data? (Easiest Explanation)

Qualitative data consists of non-numerical information such as text, images, audio recordings, or observations that describe qualities, characteristics, and subjective experiences. This data type is collected through methods like interviews, focus groups, participant observation, and open-ended survey questions that allow for in-depth exploration of complex phenomena. Analysis of qualitative data involves identifying patterns, themes, and meanings rather than statistical relationships, often using approaches like content analysis, thematic analysis, or grounded theory. Qualitative research excels at answering "how" and "why" questions, capturing contextual nuances, and giving voice to participants' perspectives.