Скачать или смотреть Do Not Sit Out This AI Marketing Wave

The future of marketing isn’t coming—it’s already here. In this final reel, Jim Lecinski issues a clear call to action: the AI train is leaving the station, and it’s not too late to be early. Marketers don’t need a tech degree to participate, but they do need to dive in.

Start experimenting. Try new tools. Spend at least an hour a week learning and using AI. Jim reminds us that transformation doesn’t happen by watching PowerPoints—it happens by getting in the water and riding the wave. And as a leader, you must empower your team to do the same.

Don’t miss the full episode with host Matt Egol, CCXP:    • Unleashing AI Marketing with Jim Lecinski,...  

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

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