Скачать или смотреть [Hallyu People] A chat with KGCCI's CEO on Germany’s growing embrace of K-culture

독일 일상에 스며든 K-컬처

In recent years, German society's interest in Korean culture has gone well beyond K-dramas and K-pop. From learning the Korean language and enjoying Korean food to beauty and lifestyle trends, K-culture does not appear to be just a passing fad there but has taken root as a long-term cultural movement.
Today, we’re joined by someone who is experiencing this shift up close and who is at the forefront of economic and cultural exchange between Korea and Germany: Marie Antonia von Schönburg, President and CEO of the Korean-German Chamber of Commerce and Industry. Herzlich willkommen! Welcome!


Q1. Please tell us how you came to take up your assignment in Korea and what your role involves.


Q2. What were your first impressions of Korea when you arrived?


Q3. Which areas of Korean culture do you see gaining traction most quickly in Germany right now?
And do Korean language or cultural skills translate into business advantages and cross-border collaboration?


Q4. K-food is enjoying huge popularity right now. How much do you personally enjoy Korean cuisine? What are your favorite dishes?
(In what ways are German and Korean food similar or different?)


Q5. We hear you’re also a big fan of K-content. Are there any particular genres or titles you’ve been especially into lately?


Q6. From your own perspective, what do you think has fueled the rapid spread and popularity of Korean culture in Germany?


Q7. How has the spread of the Korean Wave influenced the way German companies view the Korean market, or shaped their investment strategies?


Q8. Finally, are there any upcoming plans or initiatives you’d like to share aimed at further strengthening relations between Korea and Germany?

President von Schönburg, thank you very much for your time and your role in bringing Korea and Germany closer together in many fields. Vielen Dank!
Thank you Walter, as always. We'll see you again soon.

#KGCCI #KcultureGermany #HallyuPeople #arirangnews #arirang #한독상공회의소 #독일K컬처 #한류피플 #아리랑뉴스 #아리랑

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2026-02-11, 14:00 (KST)