Claritas at the ANA AI For Marketers Conference | Crawl, Walk, Run, Fly! Navigating Your AI Journey

Over the last 2 years, Claritas has been on a journey to fully embrace and infuse AI into our technology and products. This led to a multi-million-dollar investment that included the acquisition of startup ArtsAI as well as key hires like Rex Briggs as Chief AI Officer and Don Sklenka as SVP. Join Don and CRO Jay Stockwell as they share what we learned, and how it can accelerate and inform your own AI journey.

We will quickly review some fundamentals that help you understand where you are in terms of AI maturity, demystify some common misconceptions and provide a useful framework for determining priorities, with real examples of how AI can drive marketplace results fast.

This session was originally presented live at the 2024 AI For Marketers Conference on April 8th in Hollywood, FL.

To learn more, visit https://claritas.com/claritas-ai/