How to Segment your Market

Описание к видео How to Segment your Market

Now that you understand why segmentation is important it's time to explore the options to begin your segmentation strategy. At the core, segmentation is about understanding your consumer. This video reviews geographic, psychographic, demographic, and behavioral segmentation. To download the PowerPoint and learn more about segmentation visit my Sophia.org tutorial at http://www.sophia.org/market-segmenta...

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