Optimise your virtual storefront (website) | Auditing your websites live with Owen, Marti and Vinnie

In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

This episode is best viewed on YouTube but is still audio-friendly.

● 00:00:00 Introduction
● 00:06:43 The importance of a virtual storefront (your website)
● 00:09:42 The building blocks of your website that we look for when auditing
● 00:14:07 First website audit - M&A Projects
● 00:22:32 What it means to be above and below the fold and the importance of it
● 00:38:17 Second website audit - BR Limited
● 00:44:55 What is a landing page?
● 00:46:53 Should you disclose pricing on your website?
● 00:54:09 Third website audit - Urban Landscape Projects
● 00:59:18 Best-in-class website - Cloonan design
● 01:01:24 Key takeaways from today's audit

Websites mentioned today
● M & A Projects: https://www.maprojectgroup.com.au/
● BR Limited: https://broughtonryan.com/reviews/
● Urban Landscape Projects: https://ulp.com.au/
● Cloonan Design: https://cloonandesign.com/

At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:   / theprofessionalbuilder  

Get your business health audit + free resources (including website audit) here: https://www.theprofessionalbuilder.com

🚀 Head to https://tpb.tools/call to book your FREE strategy session.
📈 FREE Resources For Builders - https://tpb.tools/resources

Join Our Community
👥 FB Group -   / professionalbuilder  
📸 Instagram -   / theprofessionalbuilder  
🖥️ Website - https://www.theprofessionalbuilder.com