Ivory Coast: Revival of colourful fabric business

In Abidjan the capital of Ivory Coast, a woman may choose between a "capable husband" or an "ungrateful husband" while monitoring the move of a rival.

These are the various nick names given to thousands of colourful fabrics of different patterns in the country.

Some of these names are often inspired by the characters of some main actors in a TV series or some societal facts.

"It is an ungrateful husband. I prefer this cloth here to the latter one. I don't like that other one because it does n…
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