Скачать или смотреть How to Use Google Ads for Website Traffic: Find CPC & Boost Your Campaign Optimization Score.

Getting more website traffic with Google Ads is a smart strategy, but to make your campaign successful and cost-effective, you need to master two core skills: tracking your cost-per-click (CPC) and achieving a high optimization score.

Finding your CPC in Google Ads is straightforward. Simply divide your total ad spend by the number of clicks you’ve received, or check the “Avg. CPC” column in your Google Ads dashboard. You can also use tools like Keyword Planner to get estimated CPCs before you start a campaign.

For strong campaign results, aim for a high optimization score. This percentage—found in the “Recommendations” tab—shows how well your campaign meets Google’s best practices. Boost your score by adding relevant keywords, using negative keywords to filter out unwanted traffic, monitoring and adjusting bids, refining ad copy, and utilizing ad extensions such as sitelinks or calls-to-action. Regularly review Google Ads’ recommendations and track conversions to learn what truly drives results.

Remember, the key to great Google Ads campaigns is ongoing testing and optimization. Focus on your audience’s intent, monitor your data closely, and always look for ways to improve.

Pro Tips:-

“Watch this video if you want practical strategies to both find your Google Ads CPC and unlock higher traffic with a better campaign optimization score, including tips on keyword planning, bid management, and using Google’s built-in tools for campaign enhancements.”

Useful Links for Viewers:

Google Keyword Planner (for CPC estimates): Search for “Google Ads Keyword Planner”

Google Ads Support: support.google.com/google-ads

Optimization Recommendations: ads.google.com/home/tools/recommendations/