Let's Talk about Vendors and VDP's - Bobbie Herron -

This session will cover how to properly track VDP's in analytics with an easy to apply filter. Bobbie Herron will be sharing the spreadsheet he uses to track VDP's internally in their group by week, what those results mean and how to hold your vendors accountable using them.

About the Speaker- Ms. Bobbie Herron

Email - [email protected]
Cell Phone - 989.672.9945
LinkedIn-   / bobbieherron  
Twitter - @signontheline
Website - www.ZMOT.Auto
Automotive Dealership Management Consultant / Trainer specializing in Operations, CRM & Digital Marketing, Sales and BDC

Director | Dealer Performance ZMOT Drive (part of the Cardinale Automotive Group of Companies)
I am responsible for the creation and implementation of digital marketing strategies, conversion best practices and operations strategies for dealership clients. My focus has been to design and create solutions that increase efficiency and ROI within each department of a dealership in both generation (marketing) and conversion (people and process). I run ZMOT Drive, an exclusive automotive dealership operations management and strategy consulting solution offered through ZMOT auto. I assist dealers in utilizing market information and cutting-edge technology to increase consumer engagement and create targeted in-market buyer opportunities while consulting and training dealerships to convert those opportunities into customers. Before coming to ZMOT, I spent over 16 years enjoying a diverse automotive career and various responsibilities including General Manager. I am a popular presenter at numerous conferences including Digital Dealer, World Shopper Conference, NADA 20 Groups, TADA, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”.