AMT 1940 Willys Gasser Pickup 1/25 Scale Model Kit Build Review AMT1145

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Willys (/ˈwɪlɪs/)[1] was a brand name used by Willys–Overland Motors, an American automobile company best known for its design and production of military Jeeps (MBs) and civilian versions (CJs) during the 20th century.
In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company and in 1912 renamed it Willys–Overland Motor Company. From 1912 to 1918, Willys was the second-largest producer of automobiles in the United States after Ford Motor Company.

In 1913, Willys acquired a license to build the Charles Knight's sleeve-valve engine which it used in cars bearing the Willys–Knight nameplate. In the mid-1920s, Willys also acquired the F.B. Stearns Company of Cleveland and assumed continued production of the Stearns-Knight luxury car, as well.

John Willys acquired the Electric Auto-Lite Company in 1914 and in 1917 formed the Willys Corporation to act as his holding company. In 1916, it acquired the Russell Motor Car Company of Toronto, Ontario, by 1917, New Process Gear, and in 1919 acquired the Duesenberg Motors Company plant in Elizabeth, New Jersey. The New Jersey plant was replaced by a new, larger facility in Indianapolis, and was to be the site of production for a new Willys Six at an adjacent site, but the depression of 1920–21 brought the Willys Corporation to its knees. The bankers hired Walter P. Chrysler to sort out the mess and the first model to go was the Willys Six, deemed an engineering disaster. Chrysler had three auto engineers: Owen Skelton, Carl Breer, and Fred Zeder (later nicknamed The Three Musketeers) begin work on a new car, commonly referred to as the Chrysler Six.[2]

To raise cash needed to pay off debts, many of the Willys Corporation assets were put on the auction block. The Elizabeth plant and the Chrysler Six prototype were sold to William C. Durant, then in the process of building a new, third empire.[3] The plant built Durant's low-priced Star, while the Chrysler Six prototype was substantially reworked to become the 1923 Flint.[3]

Walter Chrysler and the three engineers who had been working on the Chrysler Six all moved on to Maxwell-Chalmers where they continued their work, ultimately launching the six-cylinder Chrysler in January 1924.[4] (In 1925, the Maxwell car company became the Chrysler Corporation.)
The 1933-36 coupés and pickups were very popular gassers.[33] The best-known would be the 1933 Willys 77.[34] Only 12,800 were sold in 1933, 13,234 in 1934, 10,644 in 1935 (including a new panel delivery), and 30,825 the company's final year, making it a puzzle why it became popular: it was neither cheap nor plentiful.[35]

After the company revived, the 1937-42 coupés, sedans, and pickups were again popular with hot rodders and gasser teams, and again, comparatively low production leaves unexplained why they gained so much attention.[36] Ollie Olsen's Wil-A-Meaner 1940 coupé (driven by Bob "Rapid" Dwyer) won the 1961 NHRA Nationals A/G title.
Source: Wikipedia