How to sell watches – Sell Luxury Watches on Chrono24

Dear Chrono24 users, in this short video we will show you how to list your watch for sale on our platform.
Chrono24 is the leading online marketplace for luxury watches with a selling rate of 90%. Our listing fees are also among the lowest on the market. With 350,000 watch lovers visiting our site daily, chances are you will be successful. In the unlikely event that you are unsuccessful in selling your timepiece on Chrono24, don’t worry - we have a money-back guarantee.

You should start the process with our Ad Assistant. The advantage of the Ad Assistant is that it fills out the most important features about your watch for you, saving you time and work. Simply give us your watch’s reference number, upload the photos, and you’re done.
Depending on the manufacturer, the reference number is either engraved on the case back, lugs, or in rare occasions, the dial. Make sure you are not looking at the serial or case number. In every case, however, the reference number should be listed in your watch’s papers or invoice. If you still can’t find the reference number, click on “Continue without a reference number.”

The number of features the assistant fill in varies depending on what model you’re listing. Please check that every detail automatically filled in is correct; our assistant doesn’t know everything. If you’ve changed your bracelet, strap, or the crystal of the watch, check that the correct one is listed. These are common mistakes that can easily be avoided.

Type in your desired selling price. If you are not sure how much your watch is worth, please search on Chrono24 for similar models. To get the best search results, use your watch’s reference number. Pay attention to the condition of the listed watches and compare them to yours. List any accessories your watch might have, such as the original box and papers. This can increase the value of your timepiece significantly and make your ad more attractive. Describe your watch. Tell potential buyers what you know about it. Where was the watch purchased? Was it ever serviced? Does it have any special features or any scratches or damages? More detailed information about the watch’s movement, case, or special functions will also increase its value and help it sell faster. In general, the more details, the better.

The next step is uploading the photos. You should make sure that the photos display the watch in the best possible light. If you want to upload more than 4 photos, you can opt for a Premium listing. It not only allows you to upload more photos, but your ad also receives a better position in the search results page, making it easier to find. You must prove to us that you own the watch by taking pictures of the watch set to certain times. We list two different times. Set your watch to these times, take a photo, and upload them showing the displayed times. This way we can make sure that the watch is in your possession. If you, for whatever reason, cannot set the times, don’t worry. Just write them down on a piece of paper, place them next to your watch, photograph them together, and upload the photos.

You need a user account to sell a watch. If you are already a user, simply log in to your myChrono24 account using your email address and password. If you are new to Chrono24, register on our site in just a few steps.

All that’s left is to pay for your listing. If you have not opted for the Premium feature, here you can change your mind and select it. Otherwise, choose between the listed payment methods. Don’t forget to accept our terms and conditions. Click on “submit and pay” to list your watch for sale on Chrono24. What happens next? We’ll review your listing and payment within one workday. If everything is fine, we’ll publish the ad and it becomes visible on Chron24.


Sell your watch now on www.chrono24.com

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