Скачать или смотреть The NYKAA Story: From Startup to E-Commerce Leader | NYKAA Business Case Study | Hindi

Nykaa is an Indian e-commerce company that specializes in beauty and wellness products. The company was founded in 2012 by Falguni Nayar, a former investment banker. Nykaa has experienced success by offering a wide range of products from both local and international brands, as well as providing high-quality customer service and a convenient shopping experience through its website and mobile app.

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Timestamps
00:00 NYKAA IPO News
00:12 NYKAA Success Journey
00:24 How NYKAA Earns Profit?
00:34 Offline store model
01:12 Frauds on Amazon and Myntra
01:54 Challenges faced by E-Commerce websites
02:02 NYKAA's Inventory model of Business
02:19 Market Place Model
02:37 Inventory Model
03:33 Why Foreign companies could not use Inventory Model?
03:55 NYKAA's USP
05:08 Outro