Customer Journey Mapping UX Masterclass, with Jaco van den Heever

Intro: 0:00
Theory: 8:07
Practical: 47:29
Networking: 1:12:07

In this Online UX Masterclass, we cover the following aspects of Customer Journey Mapping:
1. What is a customer journey map?
2. How does it help the team and the UX designer specifically?
3. What is the difference between a user journey and a customer journey map (and many other names commonly used)?
4. Components of a good customer journey map
5. Inputs required for a journey map
6. The journey mapping workshop - who needs to be there and how do you facilitate it?
6. Practically workshop a customer journey map using an online tool

UX Joburg is sponsored by Sand Dollar Design, a digitally-focused, design-lead consulting firm that creates world-class experiences for customers and staff members of their clients. Find out more at www.sanddollardesign.co.za

Links: 

UX Joburg Twitter:
  / uxjoburg  

Jaco van den Heever (Speaker):
  / jacovdh  

Jonathan Copeland (MC):
  / jmcopel  

William Saunders (Former UX Joburg organiser):
  / experiowill  

Sand Dollar Design:
https://www.sanddollardesign.co.za

My Blood Test:
https://mybloodtest.co.za

Guidelines podcast:
https://anchor.fm/guidelines