Ewa Maslowska and Hari Sundaram - Computational Advertising and Societal Implications

Ewa Masłowska is an Assistant Professor in the Charles H. Sandage Department of Advertising. Ewa’s research centers around marketing communication and consumer engagement. Specifically, she investigates the effectiveness and mechanisms behind personalization. Ewa also conducts research into the role of online reviews in consumer decision making, including sponsored and fake reviews. In her research, she often takes a data-driven approach, but she also uses experimental and psychophysiological methods. Ewa earned her Ph.D. in Communication Science from the University of Amsterdam. She completed a postdoc with the Medill IMC Spiegel Digital & Database Research Center at Northwestern University and worked as an Assistant Professor in the Amsterdam School of Communication Research. Ewa has been published in International Journal of Advertising, Journal of Marketing Management, Decision Support Systems, and others.

Hari Sundaram is a Professor in the Computer Science Department at the University of Illinois at Urbana-Champaign. He develops algorithms and builds systems to help individuals make better decisions. He is interested in individual and collective decision-making, and in understanding how the decision-making context including rules and social norms, can induce strategic behavior. His research group, Crowd Dynamics Lab, through its innovative algorithms and systems, contributes to research in Applied Machine Learning, Network Science, and Human-Computer Interaction. His research has won awards from the ACM and IEEE societies and the American Academy of Advertising.