Скачать или смотреть Open For Business | Pop-Up Economy: The Rise of Weekend Bazaars Fueled by GCash | March 8, 2026

Filipinos are increasingly embracing cashless payments, and GCash has become the preferred checkout option across bazaars, pop-ups, and weekend markets nationwide. From small business owners to eager shoppers, digital payments are helping the growing pop-up economy operate faster, smoother, and more efficiently—empowering MSMEs with tools that simplify transactions, track sales, and expand customer reach through GCash for Business.

This Sunday on Open For Business, we explore how financial technology is transforming on-the-ground retail as we speak with Denise Chua, Operations Director of Creator’s Closet; Leo Salonga, Marketing and Communications Manager of the World Bazaar Festival; and Kate Cruz, Head for B2B Growth Marketing of GCash for Business. Together, they share insights on how digital payment solutions are helping sellers scale, enhance customer experience, and drive growth in today’s fast-moving retail environment.

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