IWC explained in 3 minutes | Short on Time

IWC explained in 3 minutes. The International Watch Company, better known as IWC, was founded by American-born Florentine Ariosto Jones. The business was ambitious, an American traveling to Switzerland to establish his own factory, but the gamble paid off for a time. Jones set out to marry US production technologies with Swiss craftsmanship and began manufacturing watches from the German-speaking Schaffhausen. 1885 marked the release of IWC’s Pallweber pocket watches, an innovative approach to telling time using a digital display for hours and minutes. High tariffs when attempting to enter the American market provide too costly to absorb, though, and the company changed hands several times in the coming decades.

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