Скачать или смотреть Contagious (marketing का एक क्रिएटिव तरीका) Why Things Catch On

Contagious (marketing का एक क्रिएटिव तरीका) Why Things Catch On.

Book by Jonah Berger


Why do some ideas, products, and stories go viral while others fade into obscurity? In Contagious: Why Things Catch On, Jonah Berger reveals the science behind word-of-mouth marketing and what makes content spread like wildfire.

In this book summary, we break down Berger’s six key principles of contagiousness (STEPPS):
Social Currency – People share things that make them look good.
Triggers – Top-of-mind means tip-of-tongue.
Emotion – Content that evokes strong emotions is more likely to be shared.
Public – The easier something is to see, the more likely people will imitate it.
Practical Value – Useful content gets shared more.
Stories – Information embedded in stories is more engaging and memorable.

If you're a marketer, entrepreneur, or content creator, this book offers actionable insights to make your ideas go viral. Watch the full video for a deep dive into these principles!


#Contagious #JonahBerger #Marketing #BookSummary #ViralMarketing #WordOfMouth #SocialMediaMarketing

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