Скачать или смотреть Unit Economics Benchmarks for eCommerce | From Idea to Exit

I show you how the unit economics of an eCommerce startup should evolve over its lifecycle, using VC benchmarks based on the stage of the business.

Watch the entire 3-part "unit economics journey" series:
➡️ Part 1: SaaS    • Unit Economics Benchmarks for SaaS Startup...  
➡️ Part 2: Marketplaces    • Unit Economics Benchmarks for Two-Sided Ma...  
➡️ Part 3: eComm - you're watching it now!

*My deep dive (mentioned in video): Contribution Margins for eComm    • How to Calculate eCommerce Contribution Ma...  

✅ Download the Excel template: https://bit.ly/ecomm_benchmarks

🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f...

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Related Videos:
🚩 Playlist - Finance for eComm:    • Finance for eCommerce  
🚩How In-Store Subscriptions Boost Brick-and-Mortar Revenue    • How In-Store Subscriptions Boost Brick-and...  
🚩 eCommerce Subscriptions Unit Economics & LTV    • How to Calculate Unit Economics & LTV | eC...  
🚩 How Prepaid Subscriptions Triple LTV for eComm:    • How Prepaid Subscriptions Are Increasing L...  
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In this video, we walk through how to break down unit economics for eCommerce, and how to benchmark your unit economics performance over the stages of a startup lifecycle.

We walk through CAC, contribution margins, LTV, and then track LTV: CAC & CM: CAC ratios over the lifecycle of an e-commerce startup using a finance case study.

I will show you what optimal and sub-optimal performance looks like!

Sections:
1:25 goal of unit economics evolution - why they need to be going up
2:22 definition of unit economics
4:08 important financial dynamics in eCommerce
5:15 gross margin vs. contribution margin for eComm
7:43 eCommerce unit economics benchmarks (CM: CAC ratio, LTV: CAC ratio) case study over startup lifecycle
13:59 sub-optimal unit economics performance benchmarks

If you have questions - leave a comment below and I'll try to help. Cheers!

#ecommerce #uniteconomics #ecommercebenchmarks