From Buy to Supply with Amanda Martin

On this episode of The Community Exchange Podcast, we welcome Amanda Martin, Chief Revenue Officer at Mediavine.

In our discussion, MSG and Amanda discuss:
- Her professional journey from buy to supply,
- Her experience working at Goodway group,
- Her current role helping independent publishers build sustainable businesses with Mediavine,
- The current state of the media and publishing industry,

and much more.


About OpenWeb:
OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.

Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter.

Chapters
00:00 - 01:10 - Intro & Introductions
01:11 - 7:27 - Amanda's professional journey.
7:28 - 10:04 - Major KPIs and new signals for publishers.
8:04- 14:18 - Amanda's move from Goodway to Mediavine and about the Mediavine business and services.
14:19 - 15:52 - Website traffic and the impact of changes in search on publisher traffic.
15:53 - 19:20 - How Mediavine selects the publishers they work with and how they help them reach their goals.
19:21 - 22:06 - Generative AI - opportunities and challenges for publishers.
22:07 - 24:05 - Content creation in today's digital world.
24:06 - 25:09 - Advertising, Ad Experience, and MFAs.
25:07 - 29:00 - Metrics and KPIs that matter to publishers.
29:01 - 32:59 - About Google's Privacy Sandbox.
33:00 - 34:10 - Networking, industry roundtables, and dinners.
34:11 - 37:25 - Where will Mediavine, Amanda, and the industry be in 5 years?
37:26 - 37:47 - Outro