How to Run Premortem for Product Success by Alba Simon, Senior Product Manager at Adidas

Join Alba Simon & Omar Sallam as they discuss how a pre-mortem exercise helps teams brainstorm potential reasons an initiative can fail and put mitigation actions in place while there's still time. No matter if you plan by agile sprints or any other methodology, pre-mortems help you plan for delivering the best products for your consumers while boosting team empowerment. Join this session to hear how to incorporate this practice into your product management practices.

Alba is a Senior Product Manager at adidas, where she help consumers find the right product for their fitness journey. She started her career as a project manager and as she transitioned into Product, she quickly realized there were many techniques from her project management toolkit that were helping her succeed as a Product Manager. The Pre-Mortem is one of her favourites as it’s not very well-known in the Product World but it’s a game changer.
Connect with Alba on LinkedIn:   / albamsimon  

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.
Connect with Omar on LinkedIn:   / omarsallam  

00:00 - Introduction
02:20 - What is Pre-Moretum
03:26 - Benefits of Pre-Moretum
04:40 - Prerequisite of the Exercise
07:11 - Steps of Running The Pre-Moretum Exercise
15:12 - When Does Pre-Moretum Happen
17:09 - Role of Positive Poly
19:26 - Comparison to other Risk Assessment Frameworks
21:10 - More on The Benefits
25:26 - Pre-Moretum for Hypothesis Validation
33:41 - Value of External Constructive Criticism
40:39 - Post-Moretum Phase
46:22 - Application on Different Leadership Levels
49:05 - Stakeholder Management within Pre-Moretum

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