Скачать или смотреть Analyzing Last Year’s

Want to make this holiday season significantly better than the last? The secret lies in a thorough review of your past sales data.

Without analyzing previous performance, you risk repeating mistakes and missing out on the products and campaigns that drove the highest revenue. This video shows you the exact data points you must analyze to create a smarter, data-driven e-commerce strategy for the holidays.

Here are the 5 essential steps for analyzing last year's holiday data:

Compare Top-Selling Products: Identify the hero products and categories that generated the most revenue.

Review Promotions & Discounts: See exactly which offers drove the highest conversion rates.

Analyze Traffic Sources: Discover which channels (Google, Facebook, Email, etc.) brought in the most high-value shoppers.

Identify Peak Buying Times: Pinpoint the exact dates and times when your customers were most ready to purchase.

Learn from Failed Campaigns: Analyze campaigns that didn't perform to avoid repeating the investment.

Need guidance on applying these insights to your current holiday campaigns? Book a free consultation with our Shopify experts today! Let us help you refine your strategy and smash your sales goals.

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