Cultivation Theory | Cumulative Effects| UGC NET Mass Communication & Journalism

In this video lecture, we learned about the Cultivation Theory propounded by George Gerbner and Larry Gross

Living with the Television (1976)
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UGC NET Journalism and Mass Communication, Media Theory, Introduction to Media Studies, Mass Media, Communication Theories, and Journalism Theories.

📚 Topics Covered:
1️⃣ Understanding the Basics of Media Theory
2️⃣ Significance of Media in Journalism and Mass Communication
3️⃣ Key Concepts Explored for UGC NET Aspirants
4️⃣ Insightful Discussions on Communication Theories

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