Fireside Chat: XR Can Live Up to its Potential as a Game Changer in the Enterprise

In this edition, Mark Gröb, Immersive Tech expert at UPS, looks at industry problems being solved with eXtended Reality (XR) and how XR is changing the game in those areas.

He discusses:

Tangible and intangible benefits of deploying XR solutions
Whether the AR/XR industry does enough to promote those benefits
Challenges enterprises face when implementing XR
How he has dealt with XR challenges throughout his career

The Augmented Reality for Enterprise Alliance (the AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. The AREA provides organizations with the support they need to assess, plan, and manage their enterprise Augmented Reality projects.