Скачать или смотреть Pixel Papas

In this episode of Pixel Papas, Martin Luther and Milan Strba discuss with branding expert and creative strategist with over 200 creative awards, Martin Woska from Triad Advertising, the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand. He highlights the importance of creativity in marketing strategies, the need for long-term brand investment, and the often-overlooked significance of onboarding as a branding opportunity. The discussion also touches on the impact of AI on marketing strategies and the balance between brand marketing and performance marketing.

00:18 Introduction to Branding and Gaming
02:48 The Importance of Brand Marketing
05:30 Understanding Brand KPIs
08:03 Branding vs. Performance Marketing
14:10 Branding and Mobile Games
17:00 Why Do Some Brand Experiments Fail
29:16 AI stuff
31:11 Rapid questions

#branding
#brandmarketing
#mobilegaming
#performancemarketing
#creativity
#brandKPIs
#AIinmarketing
#onboarding
#marketingstrategies