Leaders Excellence Webinar by Marketing Luminaries Philip Kotler and V. Kumar

Welcome to this exclusive recorded webinar featuring marketing luminaries Philip Kotler and V. Kumar as they delve into “Transformative Marketing: Combining New Age Technologies and Human Insights.” This recorded event is hosted by Dan Hoeyer, President of Leaders Excellence at Harvard Square, with leadership consultant Danielle Lucido facilitating an engaging Q&A session.

In this session, you’ll explore strategies to navigate shifts in customer behavior and harness cutting-edge technologies to accelerate your business. Learn how to integrate diverse data sources, apply Marketing 5.0 principles, and deploy advanced techniques to gain deeper customer insights. Whether you’re a business executive, aspiring leader, or a Leaders Excellence Mini-MBA student, this session will equip you with essential tools to thrive in today’s tech-driven marketing landscape.

To view the Q&A from the webinar, click here: https://LeadersExcellence.com/transfo....

Speaker Biographies:

Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus) at the Kellogg School of Management, Northwestern University, is a renowned figure in the field. With a Master's Degree from the University of Chicago and a PhD from MIT in economics, Kotler has authored over 90 books and 170 articles. He has received numerous awards, including the AMA's 'Leader in Marketing Thought' and the 2021 Lifetime Achievement Award from Thinkers 50. Kotler's consulting expertise spans major corporations and governments worldwide, focusing on marketing strategy and public image enhancement.

V. Kumar (VK), Professor of Marketing at the Goodman School of Business, Brock University, ON, Canada, is celebrated for his significant contributions to marketing. With a diverse academic background including positions at prestigious institutions globally, VK has authored over 300 papers and 35 books, influencing practices at Global Fortune 500 firms. His accolades include 20+ Lifetime Achievement Awards and editorship at influential journals. VK's innovative ideas continue to shape marketing strategies worldwide, emphasizing customer engagement and transformative approaches.