From Garage Hobby to Local Bike Shop: The Story of ReCycles Bikes

Shoutout to ‪@TheDailyConversation‬ for creating this video!

💡 Want to START your own bike shop? Start here:
https://recyclesbicycleshop.com/recyc...

Need HELP with your existing shop? Start here:
https://recyclesbicycleshop.com/coaching

Are you a bike shop owner or dreaming of starting your own shop but feeling stuck with low margins, long hours, and no time to enjoy life? What if I told you there’s a better way—a way to run a simpler, more profitable bike business while living the life you’ve always dreamed of?

Hi, I’m Matthew Fox, founder of ReCycles Bikes, a unique shop that thrives by bringing Pre-Loved bikes back to life. I’ve built a profitable business by serving everyday people who need trustworthy bikes—not the flashiest, lightest, or fastest. In doing so, I’ve doubled the industry average salary for shop owners, earning over $100K annually while taking 12–15 weeks of vacation each year.

Sound too good to be true? Here’s how it all started:

📖 A Brief ReCycles Bikes Story:

At 8, I swore off bikes after a traumatic bloody knee incident while out on a ride.
At 15, I discovered biking to school instead of taking the bus meant more sleep. I am not a morning person. Suddenly the past trauma wore off.
At 19, I started tinkering with bikes in my garage and found my passion.
By 23, I had a “fancy” chemical engineering job but couldn’t stop dreaming of bikes.
At 25, I took the leap, and gave up a more than healthy salary to open up my shop.

Despite making mistakes, I doubled my first-year projections, and by 28, I was taking home double that of the average shop owner.

At 30, we posted yet another record year while creating a licensing program to help others replicate our success.

Today, ReCycles Bikes has cracked the code for running a smaller-scale, higher-margin bike shop. We cater to an underserved demographic—everyday people who need everyday bikes—and have built a business that’s as rewarding personally as it is financially.

But here’s the thing: too many bike shops are struggling. Many owners work grueling hours, make little profit, and eventually close their doors. I created this channel to change that. Let's bring bike shops back.

🚴‍♂️ What You’ll Gain From This Channel:
-Proven strategies for running a profitable bike shop.
-How to serve an overlooked yet highly lucrative customer base.
-Ways to simplify operations and increase margins while working less.
-Stories, insights, and mistakes from my journey to inspire and empower you.

This isn’t just another business channel—it’s a movement to bring back the local bike shop, minus the snobbery, elitism, and outdated business practices that don’t work anymore. Whether you’re looking to start your shop, scale an existing one, or simply survive in this tough industry, I’m here to help.

🎯 Subscribe Today!
Don’t miss out on practical advice and insider tips that can transform your bike business. Join the community of bike shop owners rewriting the rules and thriving in ways most think are impossible.

Together, we can build a world where bike shops thrive again.

—Matt

🔗 Learn more:

START Your Own Bike Shop:
https://recyclesbicycleshop.com/recyc...

Get Help With Your Existing Shop:
https://recyclesbicycleshop.com/coaching