Batch Content: 4 Weeks of Social Media Posts in 1 day

One crucial component of running a small business today is having social media, right? But posting on social media is a huge time suck, and it’s pulling you away from doing things you enjoy more in your business, like designing new products. So today I'm going to tell you all of my secrets for how to schedule a whole month of Instagram and Facebook content in one day to save you hundreds of hours.

So first let's get up to speed and on the same page with social media. If you're selling online, you have to be on social media. It’s just become expected of online shop owners. Chances are, you’re probably already on social media, right? One thing you need to know first is with all of the social media platforms, you're rewarded for recent content. So if you put up a Facebook post a month ago, it's not going to get traction today.

So this is very different from the world of content creation like blogging or making YouTube videos, where you would put up a post and it would take some time to gain traction. Social media posts have very short life spans. It’s very fast moving. Once you post something, it gets some views for a few hours, and then it gets buried by the content published by all the other social media accounts out there. Of course, there’s the very rare 0.01% exception of content that goes viral and that can resurface months and even years later. So, for the most part, there really is sort of a treadmill to posting this content, but it doesn't have to take up too much time, okay?
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